Search Engine Optimization (SEO)

Search Engine optimization is the process of improving your sites ranking in search engines so that your website appears on first page of search engines result for specific largely searched keywords. This will lead to greater traffic and thus leading to greater business. There are various methods to improve your search ranking via submissions and organic listings.

Search Engine Optimization is a promising area which will definitely provide you good business. It’s necessary to keep few aspects in mind while designing a site:

Design and Layout
Search engine crawlers are very strict in terms of layout and designs. Your site should be fully in standard with guidelines defined in World Wide Web Consortium (W3C) like your appearance layout of website should not be in your html file but in a separate CSS file. CSS files provide same look and feel but with many severe advantages like smaller html file left only with content to be crawled and faster page loads. Another important factor is Meta tag, we will write Meta tags for your site with important keywords and appropriate title. We are expert in making sites compatible with this standard and we might modify your sites code a bit to make it in-line with the standards. Our standard services will make your website appear on first page of SERP (Search Engine Results Page).

Search Engine Optimization is totally a game of words and it’s our responsibility to place the right words at the intended places, so that your website is properly indexed in search engines. Our excellent SEO services will provide you suggestions on text and graphics modification which optimizes your site. 90% of searches everyday are handled by search engines and it might be that your system of navigation is against optimum search engine results. We will first standardize your site and then begin submission as web standards play a key role these days.

ROI
Our search engine optimization techniques are proven and will surely increase your web ranking and traffic. Your investment will not go in vain instead it will surely come-up with a good Return on your Investment.

Optimization, Internet Marketing, Web-Site Promotion Services
Search Engine companies like Google, Yahoo and BING haven’t set up their search engines and are sleeping, they change their search methods and algorithms almost every three months, we thus offer monthly maintenance packages to make sure that you maintain the height even after rapid changes in algorithms. Very few SEO companies or experts give combined results of both link building and SEO services, we at innovative outsourcing have combined the benefits of both to give faster and long lasting results.

Proven and Established Search Engine Optimization Specialist
Many search engine optimization specialists claim to be the best and its hard to find the real diamond among rhinestones which can make a difference. We have dedicated team of SEO professionals who have provided us proven track record of success. Every client we have worked with is shining on the first page of search engine results.

As a search engine optimization specialist, we are all about getting top rankings on Google, Yahoo and BING. Web is full of massive traffic and if you fail to take this approach, you will be missing a lot of intended visitors for your site. We can show hundreds of websites we have worked on at top positions in search engine results. We use all of the researched keyword phrases by creating individual pages of your site and create proper SEO Copywriting text for each of those highly searched keyword phrases.

Google Search Engine Optimization
Google as we all know is the best and most widely used search engine through out globe. Google is most important for commercial edge so our prime target is to achieve a good rank in it. We at Innovative Outsource have Google certified consultant specializing in SEO for Google search engine.

Offer to make your SEO report
We will examine your website and provide an analysis of the following:-
* A technical overview of the strengths and weaknesses of your website
* An analysis of your website rankings in the top search engines
* HTML validation of pages to W3C standards
* A market analysis consisting of the Search Engine Positioning of your competitors
* A detailed report consisting of realistic opportunities for organic positioning
* Keyword use in document title
* Factors that are preventing top rankings
* Keyword use in outbound links
* Global popularity report of your website
* Keyword density
* Keyword use in metatags
* Keyword use in the content of your website
* Keyword use in headline and highlighted texts
* Search engine compatibility and details
* Keyword use in image ALT attributes
* Keyword use in bold body text

SEO Ethics Methodology

Dream Ware Enterprise employs SEO Ethics into all Search Engine Optimization Services. The long term success of our clients is important to us. As our clients grow online, so do we as the leading Search Engine Optimization Company. We adhere strict guidelines for all our SEO professionals to follow as well as any other SEO Company.

Any SEO Companies who are involved in optimizing and contracted to assist clients to improve search engine rankings are voluntarily adhering to the SEO Code of Ethics written below:

No SEO Professional will intentionally harm a client. This pertains to and technology or technique used to have the clients site removed from the search engine indexes or directories. Adherence must be addresses to understanding and properly using Robots Exclusion Files and Standards.

No SEO Professional will associate sites with "Link Farms" to artifically enhance link popularity. This pertains to SEO Professionals quickly trying to beat the system by using link farms to populate better links to a clients site. Due to SERPs changes link farms do not hold any value to helping a web sites rankings.

No SEO Professional will use deceptive "black hat techniques". Such techniques such as redirects, cloaked pages, hidden text, doorway pages, stolen content and other method that will sabatoge the search engine rankings of a web site.

No SEO Professional will violate guidelines enforced by search engines and directories. When rules and guidelines change (Which is very often), the SEO Professional will immediately make the changes to all clients packages. When in cases where the guidelines are unclear, a SEO Professional will seek clarification and approval from proper search engine before potentially harming a web site.

No SEO Professional will violate any laws under any circumstance. This pertains to violation of copyrights, trademark, servicemark, or spamming that exist.

No SEO Professional will intentionally harm or mislead a consumer. Any individuals using search engines to visit a site will not be mislead with "sneaky" techniques which arise the concern for black hat practices, which are forbidden by search engines. The overall user experience of the visitor is respected.

No SEO Professional with falsely represent content on a clients web site. This pertains to displaying altering content and all requests for a single URL should be served identical by the web server and not altered using code and programming techniques.

No SEO Professional will falsely represent others work as their own. This pertains to not claiming responsiblilty for others work and verbatim copies of others work without consent from other other party.

No SEO Professional will participate in conflict of interest without prior notice to all parties. This pertains to choosing one client over another by select keyword because of more personal gain for the SEO Professional. All clients are treated fairly and equal and must receive best efforts in Search Engine Optimization Practices.

No SEO Professional will offer unreasonable expectations to client. This pertains to an SEO Professional accepting more clients than a firm or professional can handle. Also, the SEO Professional must explain a real expectation of results that will be seen.

No SEO Professional will respect privacy of information given by client. The SEO Professional will not share any information with outside parties unless consent by client. The marketing sensitive information is also not shared and kept entirely private.

SEO Professionals will work to the best of their ability to help the rankings of their clients. The clients are contracting with a SEO Professional in order to improve search engine rankings and ratain search engine placement. The SEO Professional is responsible for utilize effective practices that will benefit the client in the short term as well as in the long term.

11 Tips To Gain PR Easily By Directory Submission

By: Markus Skupeika

Directory submission is the easiest way to grab some good quality one way links to boost page rank and gain some niche visitors. Here are some tips to gain the maximum from the directory submission.

1. Anchor Text or Title– this is most valuable part of the incoming link in respect to search engines and regular visitors. The anchor text must contain keywords or key phrases but at the same time it should not be stuffed with them. You can always mix secondary key phrases with the primary one.

For example, if my primary key phrase is directory submission services and related secondary key phrases are Manual Directory Submission and submit website, I would like to write the anchor text as

a) Manual Directory Submission Services – Submit your website to niche directories (if such a long sentence is supported).
b) Manual website submission to niche directories.

2. Description- The description part of a link is also important both from visitor’s and search engine’s point of view. If you go through some link directories, you will find that the description parts are no better then a sales speech. Good directories will not allow promotional descriptions. A good description should try to explain the anchor text or should focus on the objective in a state of the art manner.

At present, major search engines like Google are looking for related content near the link. It is not enough to have keywords in the anchor text alone; the description part should have secondary key phrases and related words in it. However, if you have other options, do not go for lonely links. And always remember that anchor text is as good as its surrounding text.

3. Number of links in that page – How many links does that page have? If the number of links in that page is more than 10, you should not expect much help. But as we always say, every little bit counts in SEO.

4. Proper category – Find out if that directory has proper category and subcategory to submit your site. Some directories may allow you to suggest a suitable category; otherwise you may leave that one.

5. Quality of other links – Before submitting your link to any directory, guess the possible page from where you may get a link. Now, look for other out going links from that page. If other outgoing links point to some great sites, you should select that page for submission irrespective of the number.

6. Directory submission per day – Do not submit to more then 20 directories per day from the same IP address.

7. Manual submission – Do not go for automated submission – it is always safe to manually submit your site in the best directories.

8. Cached pages – Look if the sub pages (and sub category pages) are cached by search engines or not.

9. Supplementary Index – Do a Google site search to find out if some pages of that directory are in the supplemental index or not.

10. Blank pages – Find out if some sub category or category pages are empty or not. Directories with “Under construction” or “Empty pages” are not good for your site’s health.

11. Meta Attributes - Look for “noindex” or “nofollow” attributes in Meta Description along with Java Script links – they do not pass PR juice.

These are some of the primary conditions that you should follow before directory submission. There are other important parameters like c class, IP check and others to get the maximum benefit from directory links. You can contact a good SEO company for proper submission services.

Last but not the least – do not submit same anchor text and description in more then two directories. Use separate anchor text and description for different submission.