Dream Ware Enterprise employs SEO Ethics into all Search Engine Optimization Services. The long term success of our clients is important to us. As our clients grow online, so do we as the leading Search Engine Optimization Company. We adhere strict guidelines for all our SEO professionals to follow as well as any other SEO Company.
Any SEO Companies who are involved in optimizing and contracted to assist clients to improve search engine rankings are voluntarily adhering to the SEO Code of Ethics written below:
No SEO Professional will intentionally harm a client. This pertains to and technology or technique used to have the clients site removed from the search engine indexes or directories. Adherence must be addresses to understanding and properly using Robots Exclusion Files and Standards.
No SEO Professional will associate sites with "Link Farms" to artifically enhance link popularity. This pertains to SEO Professionals quickly trying to beat the system by using link farms to populate better links to a clients site. Due to SERPs changes link farms do not hold any value to helping a web sites rankings.
No SEO Professional will use deceptive "black hat techniques". Such techniques such as redirects, cloaked pages, hidden text, doorway pages, stolen content and other method that will sabatoge the search engine rankings of a web site.
No SEO Professional will violate guidelines enforced by search engines and directories. When rules and guidelines change (Which is very often), the SEO Professional will immediately make the changes to all clients packages. When in cases where the guidelines are unclear, a SEO Professional will seek clarification and approval from proper search engine before potentially harming a web site.
No SEO Professional will violate any laws under any circumstance. This pertains to violation of copyrights, trademark, servicemark, or spamming that exist.
No SEO Professional will intentionally harm or mislead a consumer. Any individuals using search engines to visit a site will not be mislead with "sneaky" techniques which arise the concern for black hat practices, which are forbidden by search engines. The overall user experience of the visitor is respected.
No SEO Professional with falsely represent content on a clients web site. This pertains to displaying altering content and all requests for a single URL should be served identical by the web server and not altered using code and programming techniques.
No SEO Professional will falsely represent others work as their own. This pertains to not claiming responsiblilty for others work and verbatim copies of others work without consent from other other party.
No SEO Professional will participate in conflict of interest without prior notice to all parties. This pertains to choosing one client over another by select keyword because of more personal gain for the SEO Professional. All clients are treated fairly and equal and must receive best efforts in Search Engine Optimization Practices.
No SEO Professional will offer unreasonable expectations to client. This pertains to an SEO Professional accepting more clients than a firm or professional can handle. Also, the SEO Professional must explain a real expectation of results that will be seen.
No SEO Professional will respect privacy of information given by client. The SEO Professional will not share any information with outside parties unless consent by client. The marketing sensitive information is also not shared and kept entirely private.
SEO Professionals will work to the best of their ability to help the rankings of their clients. The clients are contracting with a SEO Professional in order to improve search engine rankings and ratain search engine placement. The SEO Professional is responsible for utilize effective practices that will benefit the client in the short term as well as in the long term.
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